The symbol of our approach, both in the crypto market and the Web2 market, is a focus on the human. A digital human, but still a human. There’s a philosophical idea very close to our spirit: the best and most useful things in this world were created using digital technology that was hundreds of times weaker than the mobile phone you currently have in your pocket. This tells us that the most important and useful things in this world have already been created—people were given the tools to realize these projects, and they did so. Just think about it: the world’s best designs were crafted on computers with a Pentium 3 433 MHz processor and 600 MB of RAM. For comparison, your latest iPhone has a total processor frequency of 16.88 GHz—that’s nearly 30 times more powerful than the most advanced computer from the early 2000s. The RAM on your phone is 8 GB, which is roughly 13 times more than what the most powerful computers of that era had. And most importantly: back then, with that “weak” technology, people designed the logos for Coca-Cola, FedEx, or Nike, launched spaceships into orbit, and built banking systems. Yet now, with technology hundreds of times more powerful, we’re watching funny memes on the X network.

The digital world has reached its peak and is now partially dominated by neural networks, but every idea still originates in the human mind. We are ambassadors of human intellect and creativity, striving to preserve spirituality and humanism in our work while building our social media architecture solely based on human thought.
Not a single one of our images is drawn by a neural network, not a single text is written with the help of ChatGPT, and not a single artistic, commercial, or PR idea is realized using digital technologies. Everything we do, we do by hand. In this way, we align ourselves with vinyl record players, classic fashion styles, vintage items, and antiques. Some might say we’re a piece of stale bread forgotten in an old cupboard—and maybe that’s true, but this idea resonates with us, and we know what we’re striving for.

Without kitsch or snobbery, we don’t reject modern principles of creating business content; we simply refuse to replace the most complex mechanism in the universe—the human brain—with something less intricate. A business built for the benefit of people deserves human-driven solutions.