Goal 1: Simplify payments between parties, reduce fees, ensure transaction transparency, and accelerate the payment process. Create a relatively non-volatile coin for the internal advertising market by uniting enthusiasts and curbing speculation.
Goal 2: Build a conservative community of companies and clients who prioritize human labor over the systemic replacement of intellectual efforts with programs that rely on existing information and lack the ability to engage in creative innovation.
Goal 3: Transform the COLD HALO project into a payment system while maintaining flexibility for maneuvering and profit, considering the linear exponential growth of capitalization.

Limitations:
Volatility:
Volatility may deter users. To address this, consider creating a stablecoin pegged to a fiat currency or implementing stabilization mechanisms, such as a deflationary model.
Adoption and Distribution:
For the coin to become a payment method, it must be accepted and used by both users and businesses. In the advertising industry, this would mean convincing agencies, freelancers, and clients to adopt the token. (Possible in the early stage)
Infrastructure:
A payment system requires robust infrastructure: secure wallets, payment gateways, potential integration with existing financial systems, or smart contracts for transaction automation. (Not possible in the early stage)
Regulatory Compliance:
Payment systems, especially those involving fiat conversion or cross-border transactions, are subject to strict financial laws. Depending on the jurisdiction, measures like anti-money laundering (AML), know-your-customer (KYC), and other requirements may apply. (Not possible in the early stage)
Planning and Research:
The first step is analyzing the target audience—clients ordering services and providers delivering them. Market trends, such as payment preferences, transaction volumes, and geographic coverage, must be studied. For example, in the advertising industry, freelancers may need fast payouts, while companies require transaction transparency. (Possible in the early stage)

Challenges and Risks:

• Regulatory Restrictions: Cryptocurrency laws vary across countries, which can complicate implementation. Some jurisdictions may require licenses to operate with cryptocurrencies. (Not possible in the early stage)
• User Adoption: Convincing users to switch from traditional payment methods to cryptocurrency can be challenging, especially if they are unfamiliar with the technology. (Possible in the early stage)

Practical Example:
While there are few direct examples of cryptocurrencies used exclusively for payments in the advertising industry, analogous cases exist. For instance, Basic Attention Token (BAT) is used in advertising via the Brave browser, where advertisers pay tokens for user attention. This demonstrates how cryptocurrency can be integrated into an industry ecosystem.
Technical and Financial Aspects:
The cost of developing a cryptocurrency payment gateway varies: basic features may cost between $15,000 and $25,000, while advanced features can range from $35,000 to $55,000, depending on complexity, functionality, and security requirements. (Not possible in the early stage)
Future and Prospects:
The cryptocurrency payment market is growing: in 2022, it was valued at $1.19 billion and is projected to reach $4.12 billion by 2029 (Moon Technolabs - Crypto Payment Gateway Development). With the development of DeFi, stablecoins, and smart contracts, opportunities for integration into industries like advertising will continue to expand.

Advantages of Solana:
The Solana blockchain offers high speed and low fees, making it suitable for a payment system. However, the main challenge is not the technology but the adoption and stability of the token.

Ultimately, while the idea is intriguing, transforming a standard speculative token into a payment method for advertising is more of a hypothetical scenario than a realistic strategy. Success will require an exceptional combination of luck, resources, and innovation—and we are ready for it.